sass & bide Myer SS15

sass & bide’s ‘Novateur’

This season at sass & bide, it’s all about the layers. From mini dresses to asymmetric skirts, shorts and sliced maxis, the collection plays with length and proportion – perfect for balmy summer dressing. Fans of the label might want to think about getting started with their summer beauty routine now because it’s definitely time to show off those legs!


sass & bide Myer SS15

For the new collection, playfully named Novateur, Sarah Jane Clarke and Heidi Middleton have taken 20th century biologist and artist Ernst Haeckel as inspiration. The botanical theme is seen in floral embroidery and hand embellishment interlocks, while the label’s signature black and white colour palette is joined by fresh, summery shades of leaf green, antique gold, orange, yellow and navy.

Who better to explain the whimsical new collection than the ladies themselves? We caught up with them to find out more:

Myer: Where did you take your inspiration from this season?
Sarah Jane & Heidi: This spring / summer collection is inspired by 20th century botanist Ernst Haeckel. Novateur is an ode to the beautiful and curious mind of the biologist and artist who challenged the conventions of his time and whose spirit is woven through the details and silhouettes of the pieces.

M: Tell us about the Sass & Bide woman this season.
SJ & H: Our wearer embraces the essence of life and all that it has to offer. She was born with an innate sense of style and an eye for design. She has an open heart and a strong spirit. She walks to the beat of her own drum and speaks through her personal style and creative expression.

M: What’s the one key piece this season she absolutely must have?
SJ & H: Our check taffeta pieces this season are a standout. We’ve used a bold, large scale print that can be paired with some of the more classic, structured pieces.

M: How do you start designing a collection for summer?
SJ & H: It all starts with a mood, a feeling and inspirations from travels afar.

M: What themes and techniques have you featured this season?
SJ & H: Science and the love of nature is the consistent theme interwoven in the collection. Novateur includes our signature embroidery and oversized patterns including plaids, checks and stripes. Whimsical interpretations of nature are echoed through cocoon shapes, long lines and sharp modern volumes.

M: Describe the new collection in one sentence…
SJ & H: Novateur – an exploration of spirit and beauty, where universal forces reign supreme.

M: What’s the one piece in the collection that’s perfect for a summer holiday?
SJ & H: Our corseted bodices that can be dressed up with a free flowing printed skirt, or with jean shorts for a more casual look.


Sass & Bide Novateur Myer SS15


Store Availability: Melbourne, Sydney, Chadstone, Perth, Brisbane, Pacific Fair, Adelaide, Chatswood, Miranda, Doncaster, Highpoint, Garden City, Chermside, Indooroopilly, Carindale, Southland, Castle Hill, Karrinyup, Bondi, Geelong, Robina, Townsville

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