Leona Edmiston’s Summer

Often referred to as Australia’s ‘Frock Queen’, Leona Edmiston has drawn on the elegance of the ‘Ladies of Paris’ for her new collection. Edmiston’s summer pieces ensure her woman is always prepared to go from the office to the opera, the ongoing mantra of the designer.


Staying true to her signature style of feminine silhouettes, vintage prints and classic styling, Edmiston has integrated luxurious fabrications into this new collection, even sourcing unique archive prints that date back to the early 19th century. Oozing with femininity, the Leona woman is forever timeless, always chic and definitely a little bit sexy. From soft and sultry shapes to strong and glamorous gowns, this season’s offering continues to celebrate everything about being a woman.

We sat down with Leona to talk summer, style and of course, her frocks…

Myer: What’s the one key piece she absolutely must have?
Leona Edmiston: The Floral Jersey Lunch Dress

M: How do you start designing a collection for summer?
LE: I start by collecting all my prints and fabrics from my sources all over the globe in the six months prior to starting the design of the collection.

M: What themes and techniques have you used this season?
LE: Lots of contrast panelling, splicing, appliqué and of course many beautiful prints dating through the decades.

M: What excites you most about spring/summer?
LE: Lots of colour, no more layering

M: What’s the one piece in the collection that’s perfect for a summer holiday?
LE: Our vintage holiday postcard print in a cotton mini shirt dress

M: What’s the first summer holiday you can remember?
LE: Bribie Island in Queensland

M: What’s your beach-side drink of choice?
LE: Caprioska Cocktail

M: What’s your ultimate summer read?
LE: Something fun and light like “Love Nina: Dispatches from Family Life” By Nina Stible

M: Give us a packing tip you swear by.
LE: Plan early – don’t leave it to the last moment, that’s when you make mistakes.

M: What’s your dream road trip destination and what would be on the stereo?
LE: From Paris to San Sebastian with Francoise Hardy playing

M: Can you tell us a summer style tip?
LE: Even though it’s hot, don’t forget the accessories – they always make every outfit special and unique.

M: Describe your perfect summer’s day…
LE: Having a catch up at home with my girlfriends, glass of Pinot Gris in hand!

Leona Edmiston Myer SS15

Leona Edmiston Myer SS15

Leona Edmiston Myer SS15

Store Availability: Melbourne, Sydney, Chadstone, Perth, Brisbane, Adelaide, Chatswood, Doncaster, Highpoint, Carindale, Bondi, Castle Hill, Robina

For further enquiries email myer.csc@myer.com.au
Not all product available at all stores

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