When we heard that Heidi Klum was coming to Melbourne to spend the day with Myer to launch her new intimates range, Heidi Klum Intimates, to say we were excited would be an understatement. Known as one of the most beautiful and successful supermodels in the world, Heidi Klum certainly knows a thing or two about lingerie, having modelled and walked in runway shows for countless international underwear brands, so it only makes sense that she would end up with her very own underwear line, Heidi Klum Intimates. She unveiled the range at our Myer Melbourne City store today and we were lucky enough to get the chance to spend the day with her.
After flying in from Sydney the night before, Heidi headed straight to the Myer Melbourne store to share her new range with our team members. Staff and bra fitters from the Myer Intimate Apparel department were invited to an exclusive Q&A with Heidi about the collection so that they can share her lingerie tips with valued Myer customers.
After a fun and informative Q&A session, we joined Heidi on a specially designed tram which was completely covered in images of Heidi wearing her new range. The tram went down Bourke Street Mall and stopped right outside the front entrance to Myer Melbourne, where a huge crowd had gathered to get a glimpse of the supermodel. Seconds later the tram doors opened and Heidi emerged, surrounded by beautiful models fully decked out in her collection. Heidi took to the stage in the Mall wearing a stunning Alex Perry dress and chatted with Myer Ambassador Kris Smith about her her plans for a swimwear line and how she chooses her lingerie,
“It depends on our mood, right girls?” Heidi said “Sometimes we want to feel flirty, sometimes a bit more feminine and sometimes a bit sexy!”
After generously answering audience questions and happily posing for selfies with fans, including the winner of our ‘Win a Selfie With Heidi’ instagram competition, Heidi introduced the Heidi Klum Intimates parade before farewelling the crowds and heading inside.
From there, we went with Heidi up to the spectacular Mural Hall, where our MYER one Platinum members were treated to an exclusive private meet & greet with Heidi, where she took them through her range and posed for photos with everyone. Next stop: the Myer Support Office, where Heidi surprised and delighted many of the team members in our head office in Docklands with a final meet and greet and even more selfies!
We can’t thank Heidi enough for spending the day with us and can’t wait to get back in store to stock up on some of her new pieces. With both a casual everyday range – Heidi by Heidi Klum – and the more romantic and effortlessly sexy range, Heidi Klum Intimates, there are pieces in Heidi’s new collection for every woman. And don’t worry, Heidi’s got the men covered too with HK Man, a range that the men will love thanks to the distinctive colours and comfortable fit. Check out all of these ranges in store now and online here.