What happens when you combine one of Australia’s most popular fashion bloggers, our newest ambassador, the Myer Melbourne rooftop and new season pieces from Australia’s most talented designers? Instagram magic, that’s what. To celebrate the launch AW15 at Myer, we collaborated with fashion blogger, creative director and photographer Amanda Shadforth of Oracle Fox and our gorgeous new ambassador Rachael Finch to produce a series of stunning images for Instagram.
Our location was the magnificent rooftop of Myer Melbourne, our flagship store, with the city skyline and the store’s art-deco facade forming a beautiful backdrop. Styled and shot by Amanda, the shoot features pieces from some of our amazing Australian Designers including Ellery, by johnny and Alex Perry. We were even lucky enough to have designer Toni Maticevski join us on the day to help dress Rachael in his stunning lime green Transformation gown. Take a look at what went on behind the scenes below, and keep an eye out for the images in your Instagram feed!
IMAGES 1 & 2 – Ellery top and pants | McQ heels
IMAGES 3 & 4 – Arthur Galan one-shoulder top and pants | sass & bide t-shirt
IMAGES 5 & 6 – Wayne by Wayne Cooper blazer and pants | McQ heels
IMAGES 7 & 8 – Maticevski dress
IMAGES 9 & 10 – Alex Perry lace dress | Converse shoes
IMAGES 11 & 12 – by johnny cropped jumper and printed skirt | Converse shoes
Our AW15 Designer Collection is here. Explore.