Lingerie Labels to Know Now

With so much focus on fashion and your ‘outerwear’, it’s time to turn your attention to the inner layers. From new takes on lingerie and fashion inspired styling to classic elegance, these new brands are set to shake up your underwear drawer.

Marie Savvas of Australian label Palindrome has aimed to create a collection that bridges the gap between loungewear and lingerie with a fashion focused outcome. Designed to challenge the stereotypes around traditional lingerie, the new collection from Palindrome serves as a reminder that intimates are the foundations of a woman’s outfit, not merely another accessory. Expect to see classic lingerie styling with twists of modernity through unexpected straps, edgy prints and interesting fabric combinations.
Shop Palindrome online here.

Palindrome Studio


Marlies Dekkers
Marlies Dekkers
Dutch underwear label Marlies Dekkers has a cult following with women the world over, all drawn to the strong and sexy designs the brand is known for. Seen on the likes of Sarah Jessica Parker in Sex & the City, Rihanna and Lady Gaga, Marlies Dekkers shuns frilly and lacey traditions in her pieces, opting instead for bold cuts and graphic shapes. From multiple straps that act as accessories to metallic detailing, this is underwear that is made to be seen. Wear back with low cut singlets or sheer blouses for a fresh take on layering your everyday wear.
Shop Marlies Dekkers online here.


Stella McCartney
Known for her incredible designs on the runway, Stella McCartney has turned her hand to underwear, creating a sophisticated and sexy line of lingerie with her signature touch of underlying sportsluxe. Combining delicate and traditional lingerie lace with sports style cuts, the range is designed to be mixed and matched because, as Stella says, “I can never find a matching set in my underwear drawer, I find they’re like socks, I can never keep a pair that belongs together”.
Shop Stella McCartney online here.

Stella McCartney


Classic and luxurious, this French brand is well known for their traditional take on lingerie. Designed for women who love a more conventional style of luxury lingerie, lace features heavily in the Lou range, along with gorgeous embellishments of embroidery and trims. Expect feminine and sophisticated styles in a wide range of sizes aimed at real women with a desire for fine French Lingerie. The Lou collection will be your one stop label for exceptional and special occasions pieces that call for something a little more refined and elegant.
Shop Lou online here.


Heidi Klum Intimates
The new range from Heidi Klum features something for everyone, with the main line and two diffusion lines – HK Man and Heidi by Heidi Klum – offering everything from casual basic underwear through to luxurious and sexy lingerie for special occasions. As a supermodel who has spent much of her career working with lingerie and underwear brands, Heidi knows better than anyone what women look for and need in their intimate apparel.
Shop Heidi Klum Intimates online here.
Heid Klum Intimates


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