If you’re the kind of girl who lives in relaxed easy wear pieces, then you’re going to absolutely love Ryder, one of the new local designer labels we welcome to Myer this season. Based in Melbourne, Penny Brown is the beautiful face behind the brand and was kind enough to invite us down to her design studio for a cup of tea and a chat about her label.
Myer: Tell us a bit about yourself and how Ryder came to be?
Penny Brown: I grew up on the beaches of Victoria in a big family with a lot of character and a lot of love. I was curious, had a desire to create and as I grew up this started to come out in the way that I dressed, my obsession with unique clothes, old and new. I would spend weekends trawling through vintage markets in every little town I could get to. I began to love, learn and understand the cycle of fashion, how old can become new in subtle ways. I started working alongside an incredibly talented Australian designer who then mentored me through the next phases. I learned the processes of a small business and how to turn my ideas into something true and desirable. My dream became a reality and in 2012, Ryder was born and the rest is history.
M: How would you describe the Ryder girl?
PB: The Ryder girl is an urban nomad. She is independent and not afraid to show her unique style, combining prints with checks and denim with lace in an effortless way. The look is laidback luxury and designed to be thrown in a suitcase and unpacked wherever she ends up!
M: How and where do you get design inspiration from?
PB: I find a lot of inspiration in the variety of the Australian landscape and where the country meets the city. I’ve travelled a lot and every time I come home, I have a renewed love for our laid back culture, and I enjoy expressing that through unique easy to wear designs.
M: What’s this season’s collection all about?
PB: The collection has drawn inspiration from heritage Australia, taking colours, prints and textures and bringing them into the designs in a modern way. It is reflective of our favorite fabrics put together in a wearable unique style that just works. White lace cotton, long patched denim overalls and wool checks styled together ready to face four seasons in a day.
M: If you weren’t doing this, what would you be doing?
PB: I wouldn’t choose to do anything else! I love being able to work in my own way and deliver a product that I am proud of. I am completely absorbed in Ryder and although I do get a little stir crazy with the constant fast pace, at the end of the day I find it really rewarding.
M: What is the one piece from the collection, she must have?
PB: It is hard to pick! There is an incredible cotton lace dress, which is so perfect for any occasion. And then there is the soft vintage washed short sleeve denim jacket it looks great layered over a long sleeve jersey top in winter and on it’s own when the sun is shinning. Or better yet, throw the lace dress and denim on together.
Ryder is available is selected stores and online here.