Seed Myer

Spotlight On: Seed

Pack your winter woolies away and start making some space in your wardrobe because Seed Heritage has arrived at Myer just in time for Spring.

The Seed Heritage story begins in 2000 in a small shop front in Armadale, Victoria, where the founder of Seed was inspired by the need for a one of a kind and compelling shopping experience that made children and their parents feel connected through great design. Fast forward to 2015: Seed Heritage is now available at selected Myer stores and offers inspiring yet accessible fashion for both women and children in the form of Seed Woman & Seed Child.

seed woman

Finally the light at the end of the winter tunnel is in sight and Seed Woman has a new mantra: Stay Golden. That’s exactly what we intend to do!

Creating a golden-hued world this summer is made effortless with versatile and classic neutral colour palettes. Hot summer black coordinates are peppered with waist-slung sashes, tactile suede and fringe detailing. Take monochrome magic into the warmer seasons with a white, one-shouldered midi dress, belted blazers, form-fitting bodysuits and floaty culottes.

This season, trousers make the woman. Flared pants elongate lavish legs, all the better to sashay across the boardwalk in. Black, white or denim, night or day, they’re yours for dressing up or dressing down. Teamed with a safari-style button-down, a long-sleeve crop or a voluminous man-style shirt, these tailored looks will carry you through from the sheen of sunrise to the afterglow of sunset. Top it off with a light trench in a sandy hue and you’re ready for long, balmy summer days.


Seed Myer

Seed Myer

Seed Myer

Top left: Floral Wrap Dress & Mule Wedge
Top right:
Lace A-line Crepe Top, Flare Jean and Tan Block heel
Silk Tie Top, Slim Flare Pant & Brooke Lace Up Heel
Bottom left: Funnel Neck Bodysuit, Suede Fringe Skirt & Eyelet Mule
Bottom right: Tie Suede Dress

seed child

It’s a pattern party this summer! Pair novelty animal prints, fruit-themed ensembles, nautical patterns and pretty dresses with this season’s staple denim for play dates that are as colourful as their imaginations. For the girl who’s no wallflower, choose patterns that let her shine brightly and pastels that pop when worn with relaxed tees.

Sweaters embellished with seaside imagery call for the boys to make this summer their most fun yet. Drawstring shorts in rosy shades of watermelon, muted green and a cool camouflage print are paired with blue, yellow or white shirts and sweaters, because you’re never too young for colour blocking!

For the littlest playtime pundit, the mighty jungle makes tiny wardrobes grrreeat fun! Make a statement, or seamlessly integrate with everyday staples. Zebra stripes and tiger spots are the new neutrals.

Seed Heritage Myer

Seed Heritage Myer

Top: Boys Map Tee with Boys Pull On Short | Boys Stripe Boat Tee with Boys Retro Track Pant
Bottom left:
Boys Whale Sweat, Boys Pull On Short & Boys Stripe Boat Shoe
Bottom right: Girls foil spot tee, Girls Stripe Harem & Double Buckle Sandal | Girls Embroidered Dress & Girls Silver Brogue

Seed Heritage is available at the following stores now:

Myer Melbourne
Myer Carindale
Myer Sydney
Myer Chatswood (Seed Woman only)
Myer Highpoint
Myer Pacific Fair
Myer Morley
Myer Parramatta
Myer Adelaide
Myer Bankstown (Seed Child only)
Myer Brisbane
Myer Perth

Seed Heritage will be rolling out in other Myer stores around the country over the coming months.
To find your nearest Myer store click here.

78 thoughts on “Spotlight On: Seed

  1. Hi

    Does this mean Brisbane myer will have Seed women and children’s? When will you provide a list of other stores that will be getting seed? Also, will any regional Myers be getting these brands? I am originally from Ballarat Victoria and our Myer desperately needs some new life. Country Road kids and Seed kids would go so well as there isn’t anything like this there.

    • Hi Anthea, yes our Brisbane store has Seed Woman and Child and our Ballarat store will be stocking Seed Woman & Child from the end of September. Have a great weekend!

    • Hi Sandra, yes you can use Myer Gift Cards to pay for Seed purchases in Myer stores and as long as you present your MYER one card at the time of purchase, you will definitely receive points for your purchase. Thanks and have a great night.

  2. Hi there,
    I have purchased from Seed store in Doncaster a kids top which is not suitable. Would I be able to return it at seed myer northlands as its much closer to home? Thank you

    • Hi Nella, unfortunately the Seed collection is not available online. Let us know if you’d like to find out if your nearest store is stocking the Seed collection and we can check for you. Thanks and have a great day.

  3. I purchased a dress from Myer Robina about 2 weeks ago and it is not the correct size. The shop assistant did not give me a receipt. I have proof of purchase through a bank statement, will I be able to return the dress and swap it for a smaller size?

    • Hi Ellie, we recommend that you take your dress along with your bank statement back into Myer Robina and talk to our staff who will be able to help you further. Thanks and have a great weekend.

  4. Hello

    I heard that Seed Heritage is moving into Liverpool, if this happens to be true. Would you happen to know when the Seed store in Liverpool Myer be trading their hours? And if it’s Woman and Child ?

    Thank you

    • Hi Mrs M. Our Liverpool store only stocks Seed Child and unfortunately not Seed Woman.
      The Liverpool store trading hours are:
      Sun 10:00 AM-5:00 PM
      Mon 9:30 AM-5:30 PM
      Tue 9:30 AM-5:30 PM
      Wed 9:30 AM-5:30 PM
      Thu 9:30 AM-9:00 PM
      Fri 9:30 AM-5:30 PM
      Sat 9:00 AM-6:00 PM

      Thanks and have a lovely day.

  5. hi, I bought a dress on seed castle hill and the size on the other dress that I like appears to have online, but I cant find them on the search tool, I also tried to search it by brand but theres no seed brand listed. why is that?

    • Hi Ghen, unfortunately Seed is not available to buy online and is only available in selected stores. If you return to Castle Hill the staff at the Seed counter will be able to help you locate the dress in the correct size. Thanks and have a great day.

  6. Hi,
    I purchased a top from Seed in bondi junction, unfortunately when I arrived home I realised the security tag was left on. I still have my recipient, am I able to take the top to Myer Westfield eastgardens to have the security tag removed?

    • Hi Kristy, we’re sorry to hear the tag was accidentally left on your garment. Yes you can most certainly take it to any Myer store to have it removed, just be sure to take the receipt with you. Thanks and have a great week.

  7. I am after a Serena brogue from the seed collection in size 40.
    Can you please tell me if you have any left in stock?

  8. Hi I’m seeking a seed heritage denim quilted Parker size 10-14, just wondering are there any stores in Australia that have it in stock, and in particularly south australia?

    • Hi Dom, we’re sorry it’s taken so long to respond to your query. Unfortunately the parka is not available in Myer stores. Have a lovely week.

  9. Hello!
    I was looking at purchasing these four items, and wanted to check if myer stocked these items at either bourke st mall, chadstone or doncaster, in Melbourne?
    Mixed Yarn Culotte Colour: MID GREY MARLE Size:10 A$55.96
    Wool Blend Pant Colour: LIGHT GREY MARLE Size:10 A$69.96
    HOODED PUFFER. Colour: BLACK Size:10 A$90.96
    Vertical Stripe Shirt. Colour:STRIPE Size:10 A$48.00
    thank you kindly

    • Hi Heena, the Mixed Yarn Culotte Colour: MID GREY MARLE Size:10 A$55.96 is available in Myer Melbourne.
      The Wool Blend Pant Colour: LIGHT GREY MARLE Size:10 A$69.96 is available in Myer Melbourne.
      The HOODED PUFFER. Colour: BLACK Size:10 A$90.96 is available in Myer Melbourne.
      The Vertical Stripe Shirt. Colour:STRIPE Size:10 A$48.00 is not available in Myer stores unfortunately.
      Have a great week.

  10. Hi,
    I am wanting to purchase the Seed Heritage – Sweet Broderie Dress in black size 10. They don’t have any of these dresses in my local Cairns store and wondered if I am able to purchase online or from another store?

    • Hi Liana, unfortunately Seed Heritage is not available to purchase online. However have a chat to the team member in the Cairns store and let them know the style and size you are after as they should be able to order it in from another store for you. Have a great week.

  11. Hi I am looking to purchase a white ‘off shoulder lace top’ in a size 10 however there is none left on-line. I am living in rural Victoria but have options in both Melbourne, Geelong and Adelaide for someone to purchase in-store for me. Could you tell me where I could find one? I would even like it in black if that is only available. Thanks in advance.

    • Hi Kyra, do you have an exact style name for the top or a link to the top you could share so we can try and find stock of the right top for you? Thanks

  12. Hi, I’m just after some baby shoes from the Seed Heritage section. I’m from Brisbane, QLD but I believe me best chance is locating them at the Indooroopilly Myer. The style number is 3068150. Its Chambray. I’m after size 12-18months.
    Thanks for your time,

    • Hi Leia, our apologies for the delay in coming back to you. Unfortunately that style has been sold out right throughout Queensland for some time now. We hope you can find another style that is suitable, thanks and have a lovely weekend.

  13. Hi Myer,

    Would you be able to check if you have the “off shoulder jumpsuit” in a size 10 please? I’m located in NSW and my local Myer at Penrith didn’t seem to have it


  14. Hello! I’m looking for the “collection strapless frill top” in white but it says it’s sold out online and I’ve been looking for it for a long time so this breaks my heart! I’m in Melbourne Vic. Could you please let me know if there are any around that would be great!

  15. Hi,
    Could you please let me know if you have the Seed – Embroidered Skirt / Colour: CROSS DYE MID BLUE / Size: 06 / in any of your Myer Store in Sydney CBD or Bondi Junction?

  16. Hi Myer, I am after seed stripe frill romper in size XS code:3085133908L. Do you have it in stock please?

    • Hi Grace unfortunately Myer Melbourne is out of stock of this style. The only other Melbourne stores that are showing stock are Myer Eastland and Myer Werribee. If you do plan on going to one of these stores, given the busy time of year we would suggest calling the store on the day before you go to ensure the stock is still available. Thanks and have a lovely week.

  17. Hi, I’m looking for the white Pom Pom cold shoulder dress in size 8 or 10. I can’t find them in seed store. Just wondering if I can purchase online or from other myer stores. I’m in Sydney.

    • Hi Kelly, unfortunately this style is sold out throughout the Myer Sydney stores. We hope you can find another suitable style in store. Have a great week.

    • Hi Nina, our Melbourne City and Chadstone stores are showing 1 item each, however it might be best to call the store before you go in just to ensure they definitely have the stock available. Have a great week.

    • Hi Mon, sorry for the delay in coming back to you. The Swan bikini is showing in a few of our NSW and QLD stores however the swan one piece is sold out. Let us know if we can help with anything else. Thanks.

  18. Hi, I’m after the Ice blue Chambray dress in a size 8, I know most stores in QLD are sold out but was wondering about your stores in other states?

    • Hi Maya, the Myer Robina store is showing one size 6 however it might be best to call the store to confirm before going in as it takes 24 hours for the stock on hand system to update. Thanks!

  19. Hi, can you please let me know if Seed is available at Myer Eastgardens in NSW? I am after the frill detail blouse in size 6 (item no: 4801019-106-08). Thank you.

    • Hi Catherine, unfortunately the closest Seed stockist is Myer Sydney City and that store is showing two size 6’s. We do however recommend calling the store to confirm as the stock on hand system does take 24 hours to update and refresh. The store contact number is 02) 8015 6580. Thanks and have a lovely day.

    • Hi Leena, unfortunately the only NSW Myer store showing the size 14 bomber jacket is Myer Macquarie. They are only showing one size 14 in stock so maybe give them a call to check it’s still available before you head in to store. Thanks.

  20. Hi I’m looking for the fur trim anorak in a 10 in South Australia. Could you please tell me of any availability? Thanks

    • Hi Cat, Myer Marion is showing one size 10 in stock, however we recommend you call the store in advance to ensure they have it available. The number is (08) 7071 3721. Thanks.

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