Jen Hawkins Sass & Bide Myer

Spring 15 Designer Collections: What You Need Now

From Alex Perry’s chic, ladylike silhouettes to Aje’s pared back beauty, these are the designers and pieces to invest in this Spring.

sass & bide

Founded in 1999, sass & bide is one of Australia’s most sucessful international designer brands. Originally known for their amazing denim pieces, the brand quickly expanded into seasonal ready-to-wear, evolving from an underground phenomenon in Australia to the runways of New York & London.

This Spring
The artisan refinements and textured detailing of the label’s heritage are mixed with Japanese-silhouettes, hypnotic prints and graphic intarsias in this season’s ‘Mojo-Kiko’ collection, which is a step into brightness, an electric beat. Born from optimism and a desire to resist mediocrity, Mojo-Kiko embraces change whilst honouring the strength and spirit of the brand’s past. Expect to see the return of some of sass & bide’s greatest hit pieces along with techni-colour prints and experimental shapes.

Our pick
Culture Diffuse Dress – the going-out dress makes a comeback in this perfectly pleated halter style. Maintaining that perfect balance of rock chick cool with flirty and feminine, the Culture Diffuse Dress is easily worn to your next cocktail event or special occasion.

sass & bide is available in selected stores.

sass & bide myer spring 16


alex perry myer spring 16

alex perry

Alex Perry is one the longest standing and most successful designers in Australia, often referred to as the ‘King of Australian Couture’. His designs have evolved cleverly with the times and are a favourite for red carpet and formal event dressing. Alex Perry’s client list includes the likes of Gigi Hadid, Face of Myer Jennifer Hawkins and Alessandra Ambrosio just to name a few.

This Spring
Feminine simplicity takes a new turn for Alex Perry in this collection inspired by Darren Aronofsky’s 2010 thriller Black Swan. The two opposing characters of the film are reflected in the largely monochromatic palette, punctuated by Shocking Pink, Maise and Violet. The introduction of chic longer lines and fluted silhouettes make for a completely swoonworthy collection.

Our Pick
Yvette Dress – Never fear going unnoticed again: the Yvette dress is all about garnering attention for all the right reasons. We love the juxtaposition of drama and beauty in this striking slimline dress that will have you turning heads in no time.

Explore Alex Perry online here.



Melbourne-based Toni Maticevski is arguably Australia’s most in-demand designer, turning everything he touches into sartorial gold. Celebrated by the fashion elite, Toni remains ever calm, down to earth and solely focused on his passion – creating beautiful and inspiring pieces that celebrate the female form in a variety of ways.

This Spring
Maticevski’s unique, structural aesthetic evolves into modern and solid silhouettes this season that wrap and shape the body with draped detailing. A soft colour palette of greys and pinks in elegant fabrics that appear to fall as lightly as a feather feature throughout the collection. Take-your-breath-away gowns will easily find their way into the ‘formal occasion’ section of your wardrobe and dressing down Maticevski’s perfectly tailored pants and skirts with sneakers and slides will become your new favourite off-duty look.

Our Pick
Victory Skirt – your new favourite statement piece. Perfect for any special occasion, the Victory skirt is a stunning piece that will instantly increase your sartorial credibility no matter how or where you wear it.

Explore Maticevski online here.

Maticevski Myer


aje myer spring 16


Edwina Robinson and Adrian Norris are the dream team duo behind Australian label Aje. Growing up in the Noosa area before moving to Sydney, both were influenced by the rugged coast of Australia mixed with the sophisticated glamour of the city. After Adrian spent time in Europe training at a prestigious Venetian art school, and Edwina finished up her role as a stylist for Russh magazine, the duo regrouped and Aje was born.

This Spring
Inspired by the pared-back beauty of monastic life, Aje’s ‘Vihara’ collection features a new take on their signature intricate detailing, classic logo prints and easy-wear pieces. Expect lightweight fabrics in simplistic styles for long summer days and heavily embellished gowns for those special occasions that run long into the night.

Our Pick
Dolce topEmbrace your inner free spirit this Spring in Aje’s Dolce top. Take inspiration from a dreamy European holiday and pair with a full and floaty skirt for those long summer days or instantly elevate your night look by pairing with this season’s favoured pant, the high-waisted flare and a strappy heel.

Explore Aje online here.


white suede

White Suede Designer Jacqui Demkiw has a penchant for sculptural shapes and silhouettes, regularly drawing inspiration from architecture, artworks and photographic imagery. Having worked in the fashion industry for a number of years, Jacqui has perfected the art of tailoring through innovative design, creating collections that speak to the inner cool girl in all of us.

This Spring
Sticking to a predominantly neutral and monochrome colour palette, the White Suede offering for Spring will have you layering tunics over flares and pairing casual tanks with textured skirts.

Our Picks
Age of Beauty Flare Forget over sized hippie flares, this Spring the flare gets a modern makeover, making it the must have pant of the season. Wear with sky high heels to help lengthen your legs, and be sure to keep tops and shirts more streamlined to maintain a clean-cut and svelte silhouette.

Shop White Suede online here.

White Suede Myer


Explore our Spring 15 Designer Collections online here.

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