Myer Spring Racing Lunch 2015 Flemington

Meet the 2015 Myer Fashions on the Field Ambassador, Georgia Connolly

Australia’s largest and most prestigious outdoor fashion event, Myer Fashions on the Field at Flemington, gets underway in just a few weeks. To help you get your outfit on the right track (pun intended), we caught up with 2015 Myer Fashions on the Field Ambassador Georgia Connolly to find out what she expects to see in this year’s competition…

Myer Fashions on the Field 2015 Ambassador Gigi Connolly

Myer: What are your raceday style tips?
Georgia Connolly: A basic overall rule for dressing for the races is that although it is a day out with your friends, it’s important to remember it’s not an evening event so you shouldn’t dress like it is. Keep it a little bit conservative and leave the miniskirts, crop tops and sequins for the nightclub! Think ladylike dresses, elegant pant suits and demure midi skirts.
Also don’t make your millinery an afterthought. It’s so important to play with different styles and shapes to find the perfect fit for you. If you’re not comfortable wearing a statement headpiece there are lots of other options, like crowns which I think will be huge this Melbourne Cup Carnival.

M: As Myer Fashions on the Field Ambassador, what will you be looking for during the competition?
I will be looking for an outfit that is original, that draws on the past but is totally modern. Contestants should express their own sense of racing style but reference the specific race day dress codes and take into consideration current fashion trends.
So for AAMI Victoria Derby Day I want to see traditional black and white done in a fresh way, think sleek and sophisticated monochrome. On Emirates Melbourne Cup Day I want to see vibrant colours and prints. And Crown Oaks Day is all about feminine looks, think flowy designs reminiscent of the romantic styles of the 70s.

M: What advice would you give to entrants this year?
GC: Whatever style direction you take, the greatest advice I can give you is be comfortable in what you wear. Having confidence will lift your look and you’ll be sure to catch the judge’s eyes! The Melbourne Cup Carnival is such an exciting time of year and Myer Fashions on the Field presents a great chance for people to dress up and show off their style, so don’t forget to have fun and enjoy the day.

M: What’s your number one tip for enjoying a day at the races?
GC: My absolute number one tip for enjoying a day at the races is to dress for the weather. No matter how gorgeous your outfit is, if it’s a cool day make sure you add a blazer or cape. And of course wear comfortable shoes. This year block heels are back and they’re perfect for a stylish but comfortable day at the track

M: What is your earliest memory of the Melbourne Cup Carnival?
GC: I’ve been an active Victoria Racing Club member for many years and have always loved coming to Flemington because it combines some of my greatest passions: horses, racing and of course fashion. My earliest memory of the Melbourne Cup Carnival is entering Fashions on the Field as a 10 year old. I think I saw it on television and decided I wanted to enter, so off I went with my hat, handbag and Best Bets. I came third so it’s a lovely memory to have, especially in my new role as Myer Fashions on the Field Ambassador. Another early memory is back when my parents had a share in Maythehorsebewithu, who ran in the 2001 Emirates Melbourne Cup. He ended up finishing fifth but it was such a huge thrill for all of the connections, my family included. And I’m looking forward to creating new memories as the Myer Fashions on the Field Ambassador for 2015, it’s such a privilege and will no doubt be an experience I will always remember and treasure.

2015 Myer Fashions on the Field Ambassador

Georgia wears Yeojin Bae top & skirt, Kim Fletcher millinery, Olga Berg clutch and Tony Bianco heels

2015 myer fashions on the field:
what you need to know

Designed to showcase your racewear sartorial know-how, the Myer Fashions on the Field competition has become somewhat of an institution at the Melbourne Cup Carnival, often garnering more attention than the action on the track.

With a variety of categories available to enter for both men and women, heats and finals now stretch across the Melbourne Cup Carnival, staged in a two-story enclosure which offers an enhanced contestant and VIP experience with incredible views of the track.

This year’s judging panel is set to be stronger than ever with a hand-picked selection of some of Australia’s most influential fashion experts all ready to be wowed by contestants. Oh, and did we mention that the prize pool this year is valued at over $400,000 and includes a trip for two to Hong Kong and a 12 month lease of a brand Lexus?! Start planning your winning look now and don’t forget to complete your registration online to save time on the day.

For more information, including a list of all competition categories and their relevant requirements of entry, head to


Click here for Women’s Racewear online registration
Click here for Men’s Racewear online registration


Finalists at the 2014 Myer Fashions on the Field Competition

Myer Fashions on the Field 2014

#myerfotf instagram competition

If being up on stage in front of a crowd of people isn’t for you but a VIP experience at Crown Oaks Day is, then why not enter our #myerFOTF Instagram Competition?! The prize includes

  • $1,000 Myer Gift Card
  • Return flights for 2 to Melbourne
  • 2 nights’ accommodation at Sofitel Melbourne on Collins
  • Transfer to and from Flemington Racecourse
  • 2 VIP tickets to the VIP area at Myer Fashions on the Field!

Weekly winners will each receive a $500 Myer Gift Card and go into the draw to win the major prize!

All you need to do is upload your full length photo of yourself in your favourite spring racewear holding the Myer Fashions on the Field fan to Instagram and tag #MyerFOTF @myer and @flemingtonVRC. You can collect your fan in-store at Myer or download it here.

For more details, prizes and terms & conditions, click here.

Myer Fashions on the Field Instagram competition 2015 Rachael Finch

Shop our Spring Racing Edit online here.

3 thoughts on “Meet the 2015 Myer Fashions on the Field Ambassador, Georgia Connolly

  1. Would love to win this and take my mum for the first time ever. We have both never been to Oaks Day or Melbourne cup. Maybe I can get my mum to get a photo of herself as she loves near a Myer store.

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