It’s Ladies Day at Flemington, and today the Myer Marquee played host to Myer Ambassadors, designers and milliners and celebrity guests on the third and arguably most fashionable day of the Melbourne Cup Carnival.
The dress code on Oaks Day typically calls for ladylike glamour, and racegoers stayed true to theme of the day with pastel shades, floral prints and feminine lengths all popular sartorial choices. Face of Myer Jennifer Hawkins wore a light blue Daniel Avakian dress with fabulous flared sleeves, Myer Ambassador Lauren Phillips opted for a flirty floral YB J’aime look matched back with a Kerrie Stanley headpiece while Rachael Finch wore a lace dress by new Myer label Self Portrait and a Natalie Bikicki headpiece.
Over at the Myer Fashions on the Field Enclosure, keen fashionistas battled the pouring rain to compete in the Millinery Award, which was won by Cynthia Jones-Bryson, and the Myer Fashions on the Field Women’s Racewear National Final, which was won by Victoria’s own Emily Hunter. Emily’s winning outfit was made by her mum, who came down from the country for the Melbourne Cup Carnival this week, and was styled with a pink and yellow headpiece and yellow shoes. She’s won a stack of incredible prizes, including a $6,000 Myer shopping spree, 12 months lease of a Lexus IX200TF Sport, a Longines watch and Antler luggage, as well as the Myer Fashions on the Field trophy and a 9 carat white-gold brooch set with black diamond! Lucky girl!
Face of Myer Jennifer Hawkins in Daniel Avakian with Viktoria Novak millinery and Aquazzura shoes and Myer Ambassador Kris Smith in M.J. Bale
Myer Ambassador Jodi Anasta in Maticevski with Nerida Winter millinery and Myer Ambassador Rachael Finch in Self-Portrait with Natalie Bikicki millinery and Tony Bianco shoes
Myer Spring Racing Ambassador Josh Gibson in M.J. Bale with Lucy Mack and Myer Ambassador Lauren Phillips in YB J’aime
Jennifer Hawkins and Myer Fashions on the Field Women’s Racewear National Final winner from Victoria’s, Emily Hunter and Myer Fashions on the Field Millinery Award winner Cynthia Jones-Bryson
For more fun and fashion from the 2015 Melbourne Cup Carnival, be sure to follow @myer on Instagram, Facebook and Twitter and myersnaps on Snapchat, and don’t forget to check back here each day for daily event wrap-ups and our pick of the best trackside looks.
Heading out to the Melbourne Cup Carnival at Flemington? Share your spring racing look and you could win your way into the Myer Marquee! Simply visit one of our Style Checkpoints, snap your raceday look and upload the pic to Instagram with hashtag #myerracingstyle. For even more fun, visit the Myer Fashions on the Field Twitter GIF Studio, located just outside the Myer Fashions on the Field Enclosure, to create an animated image that’s instantly shared with the world on Twitter. See you there!