As if she wasn’t already busy enough, Myer Ambassador Jodi Anasta can now add accessories designer to her resume thanks to the exciting new collection she has designed for lustworthy leather brand Mon Purse.
Myer: How did the collaboration with Mon Purse come about?
Jodi Anasta: It came up at the end of last year. They approached me to come on board as their brand ambassador and to design a capsule collection for them. Being a huge fan of Mon Purse already, I jumped at the chance.
M: What inspired you to want to work with accessories?
JA: I love being creative with different textured leather. For me it’s a fun creative outlet that fits in with my lifestyle, personal style and how I see the monogramming world evolving.
M: Tell us about the design process – how involved were you?
JA: Very hands on! I love our design meetings, playing around with different textured leather, hardware, coming up with new shapes and styles. I love the whole process!
M: The images look stunning – tell us a little about the campaign shoot?
JA: 16 hours later at Blacktown sports stadium…. Ha! It was incredible working with Margaret Zhang, Jonathon Pease & and the Mon Purse team. Everyone worked so hard on the day to get the campaign still done and the fashion film – it was a top effort and one we all loved doing together.
M: If you had to pick one piece form the collection, what would it be?
JA: My ostrich embossed leather back pack… My fav!
Jodi wears Asilio top and By Johnny Skirt with Mon Purse by Jodi Ostrich embossed leather backpack
Jodi wears Asilio dress with Mon Purse by Jodi wash bag
Jodi wears Asilio dress with Mon Purse by Jodi The Jodi pouch
Jodi wears Acler dress and Holly Ryan earrings with Mon Purse by Jodi Cosmetic case
Jodi wears Asilio dress with Mon Purse by Jodi The Jodi Prism pouch
Mon Purse is available in Myer Melbourne and Sydney City.