As she launches her first collection for sass & bide this season, Creative Director Therese Rawsthorne sat down with us to discuss her new life with one of Australia’s most iconic fashion brands…
Therese Rawsthorne and her current season inspiration images
Myer: What were your thoughts about the sass & bide prior to joining the company?
Therese Rawsthorne: I’ve followed sass & bide since the beginnings of the brand and really loved the creativity and spirit it encapsulates. It has always stood not just for great clothes but beyond that with the culture that it created.
M: What was the first sass & bide piece you owned?
TR: A beautiful hand beaded top.
M: Coming into an iconic brand like sass & bide, how do you balance the need to maintain the label’s heritage while also trying to bring in your own creative ideas?
TR: There’s so much rich heritage at sass & bide, it’s very inspiring! My focus is to evolve the brand whilst embracing the spirit and essence of the brand. It’s a consciousness of the elements that made the brand great and staying true to that spirit. Artful prints, beautiful embellishments and awesome denim are a part of that.
M: Given your years of experience in the fashion industry, how do you feel about the impact of social media on the space?
TR: Social media is great, it’s made it so much easier for brands to interact with their customers, see what they love and for each to inspire the other. It’s really brought customers and brands closer together.
M: What advice would you give to anyone wanting to make it in the world of fashion design?
TR: Have a point of view, listen, look & follow your dreams!
M: What’s next for sass & bide?
TR: At the moment we are really looking forward to Amante Amore dropping in store and spreading the sass & bide love!
sass & bide Brightest Light dress & the Slow Talk bracelet
LEFT: sass & bide White Shadows shirt, Silver Lining skirt, Replacing Rain shoes, Small Pleasure ring, Road to Nowhere hat
RIGHT: sass & bide Industrial Love dress & Into the Storm pant
LEFT: sass & bide The Morning Light dress, Slow Talk bracelet & Suburb Crush clutch
RIGHT: sass & bide History Repeated top, Hello Stranger pant, The Wanderer bra, Play to Win belt
sass & bide X Barnardos
Barnardos is Australia’s leading child protection charity. They believe every child deserves to be nurtured and kept safe from abuse. sass & bide share this belief.
To raise money for this great cause, sass & bide have created a t-shirt to help support vulnerable children and families in crisis.
You can help support the cause through the purchase of a ‘Messages of Light’ tee which is available at all sass & bide stores and at Myer counters nationwide.
sass & bide is available at Myer Adelaide, Bondi, Brisbane, Carindale, Castle Hill, Chadstone, Chatswood, Chermside, Doncaster, Garden City, Geelong, Highpoint, Indooroopilly, Karrinyup, Melbourne, Miranda, Pacific Fair, Perth, Robina, Southland and Sydney stores.