Meet Elf, Angel, Reindeer and Mouse, the animated stop-motion stars of the new Myer Christmas film ‘Where Christmas Comes for Christmas’. We took a look behind the scenes to discover how the film came together.
Created by Clemenger BBDO in collaboration with Aardman Animation – the Academy Award-winning animation studio of ‘Wallace & Gromit’ and ‘Shaun the Sheep’ fame – the four month production process saw each of the four characters sculpted by hand and filmed frame by frame.
Clemenger BBDO Creative Director Evan Roberts said, “Myer has always been a destination for Christmas. We figured that goes for everyone, including little Christmas icons like reindeers and elves.”
Creative Director Stephen de Wolf from Clemenger BBDO said, “We wanted to bring a little bit of magic back to Christmas this year, but without being typically saccharine about it. The result is something beautiful and whimsical, but with a uniquely Australian tone. We hope you like it.”
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Meet the characters and see the full Christmas TV Film here