Myer spring 16 fashion launch

Event Wrap-up: Myer Spring 16 Fashion Launch

The 1,000 guests at Sydney’s Horden Pavilion (and thousands of others watching at home via Facebook Live) were invited to discover Myer in a whole new light as we launched the SS16 Designer Collections with our biggest ever live fashion event starring Face of Myer Jennifer Hawkins.

Up and coming electro indie trio Safia opened the show with a surprise live performance when revealed from a two-story set hovering above the catwalk. The band’s haunting sounds heralded a stunning entry featuring Jennifer Hawkins, international special guest Fernanda Ly and 25 models. Dressed in Maticveski’s new season collection, the models emerged from a dramatic tunnel at the end of the 32 metre set.

The styling of the show, by fashion director Michael Azzollini, delivered a beautiful display of Myer’s new season collections defined by an overarching trend for romantic and high-luxe designs. The collections celebrated the first signs of spring featuring an explosion of floral prints in every guise, from micro petal prints to oversized florals.

The set was punctuated by a breathtaking and futuristic neon light display, with models weaving beneath 20 kinetic linear lightΒ  formations that dropped from the ceiling. Over the course of the show, the stunning light display evolved to create six unique formations that shone throughout the vast space creating a fashion spectacular not seen before in Australia.


Myer spring 16 fashion launch

Myer spring 16 fashion launch

Myer spring 16 fashion launch

Maticevski

Myer spring 16 fashion launch

Maticevski

Myer spring 16 fashion launch

Aje

Myer spring 16 fashion launch

Emilio Pucci

Myer spring 16 fashion launch

M.J. Bale

MS-Stripe

M.J. Bale

Myer spring 16 fashion launch

Myer spring 16 fashion launch

By Johnny

Myer spring 16 fashion launch

Myer spring 16 fashion launch

Scotch & Soda

Myer spring 16 fashion launch

Morrison

Myer spring 16 fashion launch

By Johnny

Myer spring 16 fashion launch

Self-Portrait

Myer spring 16 fashion launch

Self-Portrait

Myer spring 16 fashion launch

Dom Bagnato

Myer spring 16 fashion launch

White Suede

Myer spring 16 fashion launch

Roksanda

Myer spring 16 fashion launch

Roksanda

Myer spring 16 fashion launch

Myer spring 16 fashion launch

Oscar De La Renta

Myer spring 16 fashion launch

Misha Collection

Myer spring 16 fashion launch

Cozi by Jennifer Hawkins

Myer spring 16 fashion launch

Industrie

MS-S&B

Sass & Bide

Myer spring 16 fashion launch

Georgia Alice

Georgia Alice myer spring 16 fashion launchGeorgia Alice

Myer spring 16 fashion launch

Misha Collection

Myer spring 16 fashion launch

Kate Sylvester

MS-White-suede-2

White Suede

Myer spring 16 fashion launch

White Suede

Myer spring 16 fashion launch

Politix

Myer spring 16 fashion launch

Alex Perry

Myer spring 16 fashion launch

Myer spring 16 fashion launch

Alex Perry

Myer spring 16 fashion launch

See who wore what on the Red Carpet here and shop our current new season Designer Collections online here.

3 thoughts on “Event Wrap-up: Myer Spring 16 Fashion Launch

  1. Hi there just wondering if the white lacey see through top jen was wearing with high waisted pants is available to purchase yet?
    Thanks in advance

    • Hi Samantha. Jen was wearing a jumpsuit by Self-Portrait and this is in store now at Myer Bondi, Chadstone, Melbourne City and Sydney City. Have a great weekend.

  2. Pingback: Sydney hosts Myer Spring 2016 Fashion Launch | Fashion exposed online

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