With a modern approach to lingerie, Elle Macpherson Body embodies strength and simplicity in bold silhouettes and unexpected colours. The collection is for a woman who is modern, bold and confident in her own skin, but could be any shape or size. We caught up with Australian supermodel, businesswoman and founder of Elle Macpherson Body, Elle Macpherson as she talks us through her favourite pieces of her new collection.
Myer: What is your favourite piece from the Elle Macpherson Body Collection?
Elle Macpherson: The bodysuit, it’s just so easy to wear, either under clothing or with a great pair of cut-offs and a bomber jacket.
M: What has been the most interesting part of the design process for you?
EM: I believe that true luxury is comfort and style and my aim was to design the perfect t-shirt bra, which I could never find and I think I have achieved that.
M: Who is the Elle Macpherson Body girl?
EM: She is modern, bold and confident – but she could be any age or shape. I created the collection not only with my teenage step daughters in mind, but everyone in between. My campaign model, Kirstin Liljegren, is a great representation of an EMB Woman – natural, athletic, independent, with a sense of freedom and she captures the essence of our brand.
M: Where do you draw your inspiration from when designing a collection?
EM: Elle Macpherson Body brings a totally new aesthetic to market; modern, strong, simple, luxury, cool… a key takeaway is ‘freedom’, and it’s as much about lifestyle as it is about lingerie.
Shop Elle Macpherson Body here.