Peter Alexander is famous for two things; his incredible sleepwear range and his love for animals. A longtime advocate for the RSPCA, Peter has joined forces with Adam Hargreaves of the Mr Men book titles to create a very special book titled Little Miss Hug and Penny the Dog.
In an effort to raise money for the RSPCA, Peter sought out Adam Hargreaves, son of Mr Men author Roger Hargreaves, and together they’ve created a fun new Little Miss Hug book, the proceeds of which go to the RSPCA.
For Peter, the book represents more than just supporting the RSPCA – it’s also about equality and promoting acceptance of people’s differences.
“Penny was my dog and now ambassador to my brand and she was different, she had very short legs. The book tells the story of how she learns to embrace her differences in the world of Mr Men.” Peter said.
The message was also important to Adam Hargreaves, who loved seeing Little Miss Hug and Penny together, saying “They make a fantastic twosome. Little Miss Hug delivers the message that it is important to feel comfortable in your own skin, whether you’re a Mr Tall, Mr Small, Little Miss Bossy or a Mr Greedy- we’re all special in our own unique ways.”
With the sales of this book added to his previous fundraising efforts for the RSPCA, Peter Alexander will have contributed an impressive half a million dollars to the charity, providing funds for all aspects of animal care. RSPCA Australia CEO Heather Neil is extremely excited to be working with Peter again, saying “Peter’s support, along with that of his customers, really helps the RSPCA to look after animals right across Australia.”
In further support of the collaboration with Adam Hargreaves, Peter has also released a colourful new range of Mr Men sleepwear. The Hug range comes in lots of fun styles for women, men and children, and features some of our favourites like Little Miss Naughty and Mr Clever.
Little Miss Hug and Penny the Dog is available for $9.95 at selected Myer stores.
Peter Alexander Womenswear is available at Melbourne City, Sydney City, Perth City, Adelaide City, Carindale, Karrinyup, Bondi and Maroochydore. Peter Alexander Menswear is available at selected stores and online here.