Uh ha. You heard right. French Connection is now at Myer.
If there weren’t already a million reasons to love spring fashion, here’s another one: French Connection, the darling of Britain’s high street, is now available at Myer. And the brand is bringing all of its style, wit and swagger with it. We looked to French Connection headquarters to give us the inside scoop on the label we all love.
She wears FRENCH CONNECTION Frill knit (available from mid-August)
He wears FRENCH CONNECTION Waffle crew neck knit & Harry Chino short
What’s inspired this season’s collection?
This summer heralds a return to the structured, sculptural line. Think clean silhouettes and body hugging cuts to enhance the female form. Don’t be afraid to wear fitted dresses and midriffs bearing a subtle hint of skin.
Classic stripes and geometric designs are also updated, providing a contemporary colour palette. Clashing prints offset soft pastel tones in dresses and skirts for day or night.
Caramel punctuates beige in a current take on carefree chic, while white sets the tone for summer romance.
What are the French Connection must-have items this season?
The Fringe Skirt is a must-have this spring and will be your party favourite. It’s detailed with an all-over fringe trim, tapping into one of the biggest trends of the season. You also won’t be able to live without the Milano Stripe Top. Evoking Parisian-chic, this piece provides a bold accent to dress up your casual separates.
What’s the essence of the French Connection brand?
We’ve developed a brand that’s sexy, stylish and has attitude. Our campaigns are bold, witty and intelligent and celebrate our distinct British Heritage. Whether we’ve shocked or amused, our brand certainly makes you think. Having personality and standing out is a rare achievement on today’s crowded high street.
FRENCH CONNECTION Milano Stripe Top
FRENCH CONNECTION Fringe Skirt
She wears FRENCH CONNECTION Front Fringe Knit & Skinny denim jean
He wears FRENCH CONNECTION Varied stripe t-shirt, Shawl neck cardigan and slim tapered jean
She wears FRENCH CONNECTION Letter pin shirt (available from mid-August)
French Connection for Men is currently available in the following stores and will rolling out in more stores over the coming months.
To find your nearest store click here.