As Myer welcomes a range of exciting new designers for SS15, we are beyond thrilled to have on board the king of red carpet glam himself, Alex Perry.
Known as one of Australia’s leading and most influential designers, Alex Perry presents a slick, sexy and strong collection for summer, taking us on a sports-inspired textural journey with Varsity.
Renowned for his intricately cut and beautifully crafted gowns, the Alex Perry name has become synonymous with show stopping, mouth dropping moments. Earlier this year, for his new collection Varsity, the designer enlisted Brazilian supermodel Alessandra Ambrosio to open and close his Mercedes-Benz Fashion Week show in Sydney, ensuring his show was one of the most exciting events of the entire week. As one of the longest running designers to show at Australian Fashion Week, Perry’s couture and statement pieces are regularly featured in the likes of Vogue, Harpers Bazaar, Marie Claire and InStyle.
With a heavy focus on graphic shapes, sharp colour and texture blocking, the collection features reptile applique cheerleader dresses, sleek modern evening gowns and multi-textured separates inspired by the Homecoming Queen.
To talk more about Varsity and all things summer, we caught up with Alex Perry…
Myer: Who is the Alex Perry woman?
AP: The Alex Perry Girl is young, cool and glamorous. She is confident in her own skin and is willing to be a little daring.
M: What’s the one key piece this season she absolutely must have?
AP: The Varsity Denim Flip Skirt ‘Misty’ is an absolute must have this season
M: What themes and techniques have you featured this season?
AP: Fashion forward Japanese fabrics, texture and over-beading all with a modern sense of glamour.
M: Which designer past or present inspires you the most?
AP: Past – Christian Dior, Present – Giambattista Valli
M: What excites you most about spring/summer?
AP: Fresh, sunny, bright, sparking water. Stripped back daring clothing & sexy long legs with glossy sun tans. And of course, bikinis.
M: What’s the one piece in the collection that’s perfect for a summer holiday?
AP: If you are holidaying in the south of France you absolutely need the sexy white leather bikini inspired dress ‘Chancey’
M: What’s the first summer holiday you can remember?
AP: Being in the backyard, on school Holidays, playing under the hose with my brothers. It’s the simplest but most enduring summer memory.
M: What’s your beach-side drink of choice?
AP: Ice cold frappe
M: What’s your ultimate summer read?
AP: I can’t concentrate very well at the beach as I am too focused on my suntan… On holiday I once read Naomi Campbell’s book ‘The Swan’… It was appalling… But I finished it… I never not finish anything.
M: What’s your dream road trip destination and what would be on the stereo?
AP: I hate road trips. The thought of being cooped up in a car over long distances makes me queasy. I’d rather get on a plane and get there fast. I have the most random music on my iPod… and yes, it does include Celine Dion
M: Can you tell us a summer style tip?
AP: Summer is when you are looking your best. You feel fresh, your skin glows, so for me it’s all about great grooming. Glossy moisturised skin, silky blow dyed hair and perfect manicures.
Not all product available at all stores.
Store Availability: Melbourne, Sydney, Brisbane, Chadstone, Adelaide, Perth, Bondi, Carindale, Indooroopilly.
Date Availability: from mid August