With the Australian Open just days away, we were excited to welcome tennis superstar Serena Williams back to Myer Melbourne yesterday in her role as a Berlei ambassador. Serena’s mum Oracene first discovered Berlei’s range of sports bras in Myer Melbourne nearly a decade ago, and she’s worn them ever since! We caught up with Serena to find out why she won’t hit the court without her favourite Berlei sports bra.
Myer: How did you discover Berlei sports bras?
Serena Williams: I’ve loved Berlei for such a long time now, long before I became an official ambassador. My mom was the one who first discovered Berlei’s range of sports bras in Myer Melbourne while on a trip for the Australian Open 9 years ago. She bought the sports bras for me and I have been wearing them ever since! For me, no other sports bra compares, as Berlei bras reduce bounce by up to 60%, which is extremely important for me as an athlete, as I spend so much time in training and on the court. Even before officially working together, I would not play a match without my Berlei sports bra. As a big-busted athlete, I know the importance of a comfortable, supportive sports bra! I love that I’m now an official Berlei ambassador because it is a brand that truly supports and celebrates real women of all shapes and sizes.
M: What is it about Berlei bras that you love?
SW: Most women are shocked (I know I was!) to find out that an unsupported B cup can bounce up to 8cm during exercise and a DD cup up to a massive 19cm, causing permanent ligament damage. It’s a shocking fact, so to avoid breast bounce and subsequent damage, I never step onto the court without my Berlei sports bra. I love Berlei sports bras because they are the most comfortable and supportive bras I’ve found anywhere around the world – plus they look great too!
M: What’s your number one tip for picking a good sports bra?
SW: My number one tip for picking a good sports bra would be to choose a style that supports your level of physical activity. If you’re planning on high impact exercise, you’ll need Berlei’s Support Factor 4 bras, which reduce bounce by up to 60%. Also, make sure you choose a colour and design that will look great with your workout gear – we all know I love fashion and love to colour co-ordinate my fitness wear! Berlei have some fun and vibrant colours and prints this season, as well as traditional colours, so there’s something to suit everyone’s style.
M: How often should you replace your sports bras?
SW: As I’m a professional tennis player, I need to replace my sports bras more often then most women! But it’s recommended that women should replace their sports bras approximately every six months.
M: What’s your preferred style?
SW: My favourite sports bra is the Berlei High Performance, it’s got a support factor rating of 3, so it reduces bounce by up to 50%. In the new season collection there is some new colours that have been added to the range, which I know everyone will love just as much as I do! Berlei are also launching the new Shift sports bra, which has been designed with vibrant colours, for a fun and supportive workout. The halter strap on this bra offers additional support (and looks great!) and the adjustable wide straps help to minimize bounce – the perfect option for those who like a contoured sports bra!
Head into your favourite Myer store to get your Berlei Sports bra or shop online here